Cash Conversion Cycle
Definition
The number of days between paying your supplier and collecting cash from the customer. The longer the cycle, the more cash your growth consumes.
Want a deeper explanation?
Formula
Cash Conversion Cycle = Days Inventory On Hand + Days Sales Outstanding − Days Payable OutstandingThe cash conversion cycle explains why a profitable, growing inventory business can still run out of cash. You pay for stock months before the sales come back, and the faster you grow, the more cash that gap swallows.
You can shorten it three ways: hold less inventory, get paid faster, or negotiate longer supplier terms. Watch for: a cycle that keeps getting longer as you scale, which usually shows up as a cash crunch before peak season.
Example
90 days of inventory, 14 days to receive marketplace payouts and 30-day supplier terms gives a 74-day cycle.