Fulfillment Cost per Order
Definition
The total cost to get one order out the door to a customer: pick and pack, packaging, outbound shipping and related warehouse fees.
Want a deeper explanation?
Formula
Fulfillment Cost per Order = Total Fulfillment Costs ÷ Orders ShippedThis number connects operations to profit. On a $45 order, the difference between $8 and $11 of fulfillment is a big share of contribution margin.
Tracking it monthly shows the effect of carrier rate changes, packaging and order mix. Watch for: free shipping thresholds set without knowing this number, which can give away margin on every order.
Example
$38,000 of 3PL, packaging and shipping costs across 4,000 orders is $9.50 per order.