Vertical Financials
Cash Flow

Net 30 (Payment Terms)

Definition

Payment terms that give the buyer 30 days from the invoice date to pay. Net 60 and Net 90 work the same way with longer windows.

Terms work in both directions. Longer terms from suppliers help your cash; longer terms to retailers hurt it. Many brands negotiate one without thinking about the other.

An early-pay discount like 2/10 Net 30 is worth about 37% a year, so it is usually worth taking if you have the cash. Watch for: giving retailers Net 60 while paying suppliers upfront, which can starve a growing business of cash.

Example

Terms of "2/10 Net 30" mean the full amount is due in 30 days, but you can take a 2% discount if you pay within 10.

Sign up for our Bottom Line business newsletter

One short email a month — practical, no-nonsense takes on cash, margin, and the numbers behind growing businesses. No spam.