Vendor Central
Definition
Amazon's program where you sell to Amazon wholesale and Amazon resells to customers, instead of selling directly to customers through Seller Central.
Want a deeper explanation?
Vendor Central works like a wholesale relationship: you get purchase orders and payment terms, but give up control over pricing.
Deductions and chargebacks can take a meaningful share of revenue. Watch for: Amazon payments that never match invoices, because unreconciled deductions quietly reduce your margin.
Example
As a vendor, you invoice Amazon $18 a unit on a purchase order. Amazon sets the retail price, and you deal with chargebacks and co-op deductions on its payments.