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Ecommerce bookkeeping services

Bookkeeping for inventory businesses is a different job than bookkeeping. Ben learned it as Controller at JoyJolt, closing the books for a DTC brand selling on Amazon, Shopify, and 15+ channels with GoFlow running order management — plus accounting roles at Adorama and at a freight-forwarding company before that. This page is the close we run, step by step.

What usually needs fixing

Three problems show up in almost every set of books we review.

COGS isn't real. Product cost excludes freight and duty, or inventory is expensed when purchased. Gross margin looks stable while the actual cost per unit has moved.

Payouts are coded as revenue. Net deposits hit the sales account, so fees, refunds, and ad spend are buried and the top line is wrong in both directions.

The balance sheet is unsupported. Clearing accounts, sales tax, and inventory carry balances nobody can explain — which is usually where a cleanup starts.

The monthly close

01

Channel data in first

Every sales channel is brought in at the settlement level — gross sales, refunds, fees, ads, reserves — before anything touches the bank feed. Payouts get matched to settlements, not to guesses.

02

Cash and cards reconciled

Bank accounts, credit cards, loans, and gateway clearing accounts tied out to statements. If something doesn't clear, it stays visible instead of being force-matched.

03

Inventory and landed cost

Purchases, inbound freight, duty, and handling capitalized into unit cost. Units on hand, in transit, and at the 3PL reviewed. Adjustments and shrink recorded on purpose.

04

Accruals and cutoffs

Freight invoices that arrive late, ad spend that bills after month-end, settlement periods spanning the close — all put in the period they belong to.

05

Balance sheet tie-out

AR, AP, payroll liabilities, sales tax, gift cards, and clearing accounts each supported by something you could hand to a lender or a CPA.

06

Reports plus a plain-English note

P&L, balance sheet, and cash flow, with a short summary of what changed and what deserves your attention this month. No jargon, no 40-page packet nobody reads.

Built on the 3 P's

Personal. Practical. Predictable.

  • Personal — you work with the person who closes your books, not a ticket queue.
  • Practical — decisions backed by clean, accurate data instead of a hunch.
  • Predictable — a committed close date every month, so the numbers arrive before you need them.

FAQ

Ecommerce bookkeeping questions we get asked

What do you need from us to start?
View-only access to your accounting file and your sales channels, your last few months of statements, and whatever purchase and freight detail you have for inventory. If the cost data is thin, we'll tell you exactly what to pull rather than guessing at it.
Do you clean up the past, or only go forward?
Both are options and they're scoped separately. Cleanup is a defined project with a start and an end — usually reconciliations, inventory, and the balance sheet accounts that were never tied out. Ongoing close work starts once the base is trustworthy.
Which accounting system do you work in?
QuickBooks Online for most ecommerce clients, paired with a settlement tool for channel data and your inventory or OMS system as the source of unit movement. If you're on something else, we'll say plainly whether it's worth keeping.
When do we get our reports each month?
We commit to a close date — typically 5–7 business days after month-end — and you get the P&L, balance sheet, and cash flow along with a short note on what moved and why. Books closed on time, every time, is the whole point.
Do you file our taxes?
We're not a tax firm. We keep the books in a state where your CPA can file from them without a back-and-forth, and we'll work directly with your tax preparer at year-end. If you need a referral, we'll make one.
Is this only for ecommerce businesses?
No — we work with SaaS, agencies, professional services, construction, healthcare, restaurants, and nonprofits too. Ecommerce and inventory is simply where we go deepest, because that's where the accounting gets hardest.

Related: All services·Fractional CFO for ecommerce·Amazon seller bookkeeping·Shopify bookkeeping·Reconciling Amazon settlements in QuickBooks·Tools we implement

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