QuickBooks Online (QBO)
Definition
Intuit's cloud accounting software and the most widely used bookkeeping system for small U.S. businesses.
Want a deeper explanation?
QBO handles most small-business accounting well. Its built-in inventory features are limited for multichannel brands, so many pair it with a dedicated inventory or settlement tool.
The setup matters more than the software. Watch for: sales channels connected directly to QBO line by line, which floods the books with transactions and makes reconciliation hard.
Example
A brand runs QBO with A2X summarizing Amazon and Shopify settlements, class tracking by channel and a separate inventory app feeding monthly COGS entries.