Rolling Forecast
Definition
A forecast that is updated regularly, usually monthly, and always looks the same distance ahead, such as the next 12 months.
Want a deeper explanation?
Annual budgets go stale fast in e-commerce. A rolling forecast keeps planning tied to what is actually happening.
It works best paired with a 13-week cash forecast for short-term decisions. Watch for: forecasts that only get updated when something goes wrong.
Example
Each month you add a new month to the end of the 12-month forecast and update the near months with actual results and new orders.